NYU Tandon School
Generative AI for Creative Strategy Talk
I recently had the pleasure of speaking alongside Mick McConnell for NYU Tandon School of Engineering's Generative AI for Creative Strategy course. As part of the Executive and Professional Education Programme, we explored how AI is transforming advertising and empowering the next generation of creative leaders.
The key insight we shared was how AI can amplify your strengths while addressing your weaknesses, similarly to how we've traditionally used specialised design software. We discussed the value of crafting obscure prompts for image generation and incorporating insider cultural references in copywriting - techniques that can truly create distinctive creative output.