Harrods Tech Week Window

Beats

Rosie Lee Creative

Client:
Apple
Team:
James Nelson
Paul Ricketts
Digby Reed

As part of our ongoing work with Beats, we collaborated to create the Above the Noise experience—a 360-degree pop-up in Shanghai for the world’s biggest shopping day. But one of the most intense and exciting projects was our work for Tech Week at Harrods, where we pushed the boundaries of what a retail window could do.
        For Harrods, we wanted to bring the signature high-fidelity sound of Beats by Dre to life, but in a way that felt as impactful as the sound itself. The result was a dramatic window display that centred around the headphones, with ripples and waves emanating from them, symbolising the energy of Dre’s tracks. Using cutting-edge production techniques, we created a visual experience that matched the precision and intensity of the product.
        It wasn’t just about showcasing the headphones—it was about turning the power of Beats sound into something you could feel just by looking at it. 




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