Brand Launch Asset Creation

Wingstop

Rosie Lee Creative

Client:
Apple
Team:
James Nelson
Paul Ricketts
Digby Reed

Tasked with leading Wingstop’s content strategy and managing its online and social presence for the UK launch, the objective was to make this iconic American brand resonate with a UK audience. To achieve this, a visual concept inspired by street-style editorial photography was developed, capturing the energy and authenticity of London’s diverse culture.
        Drawing on experience in the fashion and sports industries, alongside expertise in London-focused campaigns, the project connected Wingstop with the city’s vibrant communities. A bold, colour-filled studio photography session paid homage to the intense flavours of Wingstop’s chicken, while candid street shots showcased the brand in relatable, urban settings.
        A sustainable content strategy, a meticulously planned social calendar, and a distinct tone of voice were also created to ensure consistency and relevance as the brand expands in the UK. The result is a campaign that firmly establishes Wingstop as a fresh and exciting presence in the London food scene, primed for continued growth.




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