StockXchange
StockX
Rosie Lee CreativeClient:
StockX Europe
Team:
Mark Boyce
Joe Maloney
Gil Cocker
StockX then came to us with a challenge: to take their brand to the next level, creating an event concept that would elevate their consumer appeal with content tailored to specific locations, but flexible enough to be replicated globally. They wanted something that would celebrate the brand’s roots while adapting to different cultural landscapes.
Our goal was to push StockX beyond just being a marketplace and tap into the rich cultures that drive the passion for the products they offer. So, we came up with the StockXchange concept—a platform designed to spark genuine cultural exchange, where the spotlight isn’t just on the products but also on the ideas, talent, and creativity that fuel those products. It was a space where StockX could cement its authenticity and unique offering, blending local contributions with global relevance.
For the Paris launch, we went all in on Parisian street culture, working with none other than Sarah Andelman (former Creative Director of Colette and founder of Just an Idea). Together, we curated a four-day StockXchange exhibition, packed with events and activities featuring artists, designers, and creatives.
I brought in my good friends, graffiti artist Tyrsa and illustrator Yué Wu, to help craft the visual identity. We used the StockX logo as the anchor, creating a unique visual marker for the event that set the tone for future StockXchange iterations—each would have a bespoke twist, reflecting the local culture, while keeping the core brand intact. The visual identity played on the idea of a ‘marketplace’, almost emulating Da Vinci’s Hands of God, representing the exchange of value and creativity, all tied together by the brand’s design and colour palette.
The event took place in the diverse Rue de Paradis in the 10th Arrondissement, a location chosen to reflect StockX’s ethos of discovery. To deliver that sense of unveiling, we leaned heavily into spatial design, focusing on shipping crates to give the event a vault-like feel. It was all about subverting expectations—disguising the value of what’s inside, making the unboxing feel like an event in itself.
The wooden crate theme carried through the entire space, forming the backbone of the installations, product displays, and event areas. Each level offered a new experience, from showcasing iconic products to curated galleries and staging areas. And, crucially, the modular design meant this concept could easily be adapted and replicated for future StockXchange events around the world.