Promix Rebrand

Rosie  Lee Creative

Client:
Promix
Team:
Matt Divitta
Vittorio Perotti

PROMIX delivers sports nutrition made with pure ingredients to enhance performance. Working closely with founder Albert Matheny IV, the branding was developed using a distinctive two-way colour palette, complemented by a system of circular motifs and colours to represent various product elements.
           Colour plays a crucial role in categorising the product range, ensuring clear differentiation between variants such as Vegan, Collagen, and Whey, while also creating a cohesive visual identity for top-level branding. The result is a unified yet versatile system that balances functionality with visual appeal.
        The packaging design adopts a clean and confident approach, effectively communicating all essential information about the products and the PROMIX brand. This ensures customers are informed and inspired, reflecting the brand’s commitment to clarity and purpose.




← Prev
Work IndexHomeConversations ArchiveWork with Me