Space Jam.

Jordan

Rosie Lee Creative

Client:
Jordan Brand

To celebrate the 20th anniversary of Space Jam, the iconic film starring Michael Jordan and Bugs Bunny, an LA-based installation was created in collaboration with the Jordan Brand Design Team. The event, held at Warner Bros. Studio 18 – the original filming location – marked the return of the Monstars alongside the launch of their exclusive apparel collection.
           A Space Jam-themed basketball court took centre stage, immersing visitors in the spirit of the film. Additionally, a memorabilia tunnel showcased rare items from the Warner Bros. Archives, including film props and original concept sketches, offering fans a nostalgic journey through the movie’s history.
           The shoe launch and event garnered extensive global media coverage, with features in publications such as High Snobiety and Kicks on Fire, cementing the celebration as a milestone moment for both the film and the Jordan Brand.






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