Disney APAC

Rosie Lee Creative

Client:
Disney
Team:
Russell Clayton
James Nelson
Digby Reed
Toby Knight



A long-standing relationship with Disney has enabled ongoing collaboration on creative strategy, with a focus on dimensionalising their diverse portfolio of brands for physical spaces. The objective is to ensure each brand resonates in progressive and culturally relevant ways, while capturing the unique essence that defines Disney’s storytelling.
           Recent projects have included developing retail vision and creative strategy for the APAC region, working with iconic franchises such as Marvel, Toy Story, The Simpsons, and National Geographic. These initiatives have brought beloved characters and narratives to life in physical spaces, creating immersive experiences that connect with audiences across cultures and demographics.
        By integrating strategy with innovative design, the projects ensure Disney’s brands remain fresh, exciting, and highly engaging in dynamic markets.



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