National Geographic Retial Vision

Disney APAC

Rosie Lee Creative

Client:
Disney
Team:
Russell Clayton
James Nelson
Digby Reed
Toby Knight



Disney enlisted support to craft a retail vision for National Geographic, a brand with over a century of history, deeply authentic storytelling, and a commitment to exploring and protecting our planet. This project presented the exciting challenge of aligning meaningful retail concepts with National Geographic’s rich legacy and social purpose.
        The goal was to fuse innovative retail strategies with National Geographic’s values, creating an immersive and purpose-driven shopping experience. The resulting vision celebrates the brand’s exploration and education mission while connecting consumers to its iconic stories, breathtaking visuals, and environmental advocacy. This collaboration ensured that National Geographic’s ethos shines through in every aspect of the retail journey.



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