Working closely with Saucony EMEA team on their new partnership with the London 10k, we developed the visual identity, art direction, launch video, environmental graphics, collateral and event spaces for the upcoming event.

        Inspired by Rod Dixon’s pioneering use of a head-cam during the 1983 NY marathon, we presented the route from a first-person runner’s perspective. The film follows members of the Grove Lane run crew as they explore the monument-filled route, and features Meredith Schomberg’s illustrations.