SpeedyTomato
Telia Mobile


Happy Tomorrow

Client:
St Lukes
Team:
Mark Bown
Telia Mobile launched a new service called Speedy Tomato, an independent open portal that needed to have universal appeal from the get-go. Their brief? Make it speak to everyone—from under-16s to over-65s, and everyone in between.
        To reflect its dynamic, pan-European relevance, we drew inspiration from the Goode Homolosine projection of the earth for the design. But the twist? We placed the tomato’s stalk strategically over Sweden, giving a subtle nod to its origins while keeping the visual fresh and playful. The result was a design that felt both universal and uniquely tied to its Swedish roots.



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