Get On
DfES

Happy Tomorrow


Client:
St Lukes
Team:
Mark Bown
As part of a DfES initiative, St. Luke’s brought us in to design a logo for a national campaign aimed at adults with low numeracy and literacy skills. The challenge was to create something that felt inclusive, inviting, and not at all preachy—something that would actually connect with the target audience and encourage action.
        We used the campaign’s strapline, 'Get On,' as the foundation and developed a clean, approachable logo that hinted at possibilities and progression. The design was simple and accessible but still carried an aspirational feel. It had to be easy to understand at a glance while avoiding any sense of being condescending. The result was a logo that struck the right balance—motivational without feeling like it was trying too hard.


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